Attraction Marketing Lesson 6 - Leverage with Circles

You are thinking about how you will succeed in your
internet business and the positive juices are flowing.
Success, as we have talked about, depends very heavily on
having the right attitude. But a little leverage doesnt
hurt either. Law of Attraction marketing combines the right
attitude about success and its not just your attitude
were talking about.

There are lots of people out there who have the right
attitude and have already achieved success. So why not make
life a little easier and take advantage of what they have
already learned through trial and error and lots of effort.
Using leverage, in the mentoring sense, can be defined as
taking the short path to success by learning from others.
You can certainly do everything from scratch but why should
you? A mentor is someone who shows you the ropes and shares
valuable tips you can use to advance your attractiveness at
a faster rate.

There is a Native American proverb that says, Listen or
your tongue will keep you deaf. Native American tribes
believe in the power of circles. A group of people, sitting
together in a circle, share reflective information for the
collective good. Each person learns from what the others
say and in the process learns to listen and share. Circles
can grow and expand as necessary when people want to share.
What a wonderful concept! A circle is using leverage to
create new relationships and shared thought. The circle
begins with a commitment by group members because you must
be willing to share. 

In the book The Fifth Discipline, Peter M. Senge shares a
quote by Molly Baldwin who is the founder of Roca. Roca is
an organization committed to helping young people live safe
and nurtured lives. She said, We have a saying we learned
from a chief justice of a Navajo tribal court. He says,
You cant get to a good place in a bad way. Circles keep
us grounded in our connectedness and create community day
by day as we confront whatever we have to confront
together. (p. 265-266)

If this seems to wax a bit poetic about mentoring then you
need to remember that this e-book promised to be different
from the traditional e-book on internet marketing. This
book wants to show you how you can you use your particular
attractiveness on an intellectual and emotional level to
improve business results. 

A mentor is someone who can teach you what they know. You
can have one, two or a whole circle of mentors. Work with
mentors and you can become a richer person in so many ways:
intellectually, emotionally and financially.

The Law of Attraction can help you find important mentors.
If you believe in yourself and your ability to succeed and
stay focused on what you want in your life, then it means
you will pursue all avenues of success. Along the way you
are going to find people you want in your circle. Your
positive attitude and enthusiasm will be recognized and
rewarded by these mentors. Mentors are found in many
different ways:

 Business associates

 Online forums

 Online professional mentoring consultants

 Membership in professional organizations

 Workshops and seminars

You can also take advantage of professional advice offered
in audio tapes, on DVDs and in books. If you know someone
who has information you want, its also possible to
interview the person. People who are full of positive
energy will pursue every way possible to leverage
information. Leveraging mentor information and ideas into
success is quite satisfying. You gain access to
professional advice quickly and cheaply!


Attracting Emails

In this age of technology, there is plenty of opportunity
to inundate people with information they didnt ask for and
dont want. For example, you can broadcast emails as far
and as wide as you want to as many people as you want. 

Do you know what happens to most of them? They get sent to
that little trash can icon in one of two ways. The first
way is the person receiving the email doesnt recognize the
sender and so throws it away. The second way is the email
gets sent right to spam.

Despite what you may have learned about email marketing in
the past, you do not want to build a contact list with any
and all email contacts. You want your list to be built with
prequalified leads and people who have given you permission
in some way to contact them through email.

If you inundate someone with emails they dont really want
to read then you are going to soon be on their list of
annoying people to avoid. If you are thinking that is okay
because you dont get your feelings hurt easily, then think
again. In Law of Attraction marketing you want to only do
those activities that create positive responses.

When you bring a negative image on yourself then the whole
business suffers. Remember the discussion on branding? When
you are marketing, everything you do impacts your brand.
Negative reactions to emails will project into a poor
opinion of your whole business. Even if someone was
interested in something you have for sale the potential
customer just might refuse to make an order just because he
or she doesnt like your methods.

You would think this would be obvious and yet every day
email inboxes are filled with spam. In Law of Attraction
marketing your goal is to build aa spam-free email
marketing system. How do you build an email list that
attracts new customers while not scaring away the existing
ones and also promotes sales?

 Dont use the blind CC line because spam filters recognize
this trick and will block your emails

 Use opt-in boxes on your website and ask viewers to
provide an email address

 Add the email addresses of people who voluntarily give
them to you through offline marketing activities (think:
Ill give a free promotional offer if you give me your
email address) 

 Send emails that have information of value in them so the
reader wants to read to the end

 Add a call to action link in the email that is part of a
well-worded professional sounding email with the link
taking the reader to a landing page			

 Target the emails you send to market segments (i.e. one
email to those indicating they want to lose weight and a
different email to those who are interested in staying
health with dietary supplementation)

 Include information in the email that is about a product,
service, promotion, newsletter or anything else directly
related to your business

 Use autoresponders to provide excellent service to
customers

There is a right way and a wrong way to use emails for
marketing. The right way will net you new business and help
you retain customers. The right way attracts new customers
and makes your business look attractive. But use them the
wrong way and you can cause irreparable damage. 


To Your Success,
YOUR NAME

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